Ancient Ohio Trail

Branding a Historical Tourism Destination

CERHAS_BannerThe Ancient Ohio Trail has been created by the Center for the Electronic Reconstruction of Historical and Archaeological Sites (CERHAS) at the University of Cincinnati, and the Newark Earthworks Center at the Ohio State University at Newark.

My work at the interdisciplinary research and media lab focused on leveraging consumer branding knowledge to market historical tourism destinations for the Ancient Ohio Trail.

Specific Projects included:

  • Redesigned Brand Identity
  • On-Site Signage System
  • Print Collateral
  • Trade Show Materials
  • Website Redesign
  • Social Media Planning