Apra Hemp Products: My Life. My Way.
Located in Colorado, BBB Labs entered into the cannabinoid space with a vision and a passion for innovative research and development, the creation of advanced solutions for health and wellness, and setting the standards for quality and compliance in this emerging and important industry.
The Apra brand of hemp-based products was created to differentiate within the developing category and appeal to edgy, adventurous, inquisitive influencers. The project included creating target persona, brand strategy, character and design across packaging, web and marketing collateral.
