A Focus on Service and Relationships
Pfizer looked to visualize an advancement in animal health through a newly created pharmaceutical brand. Convenia represented a service oriented brand, built upon relationships. The total treatment system was positioned to appeal to veterinarians and pet owners and their unique relationships with pets.
The selected visual identity concept employed an intelligent,
but approachable tone in a lively and progressive style.
The brandmark conveyed:
- Scientific Advancement
- Change in the Approach to Treating Infections
- Improved Relationships with Pet, Pet Owner and Veterinarian