DMC 3101: Business of Creativity

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Course Description

Approved to start in Fall 2024, DMC 3101 Business of Creativity offers an introduction to the structure and business of the entertainment and creative industry. It introduces basic business issues relevant for creatives in today’s competitive marketplace, including the development of strategic marketing skills for projects, basic finances and budgeting, working with producers, talent, and clients, and other practical management issues.

Content is relevant for students in arts, design, entertainment, and media disciplines, as well as content creators in business marketing.

Course Learning Objectives

To understand the large range of professional career opportunities within creative fields around the world
To learn effective time management skills
To become familiar with basic practices and processes relevant for creatives in business
To learn basic communication skills for business correspondence
To identify job search strategies, gain interview skills and become familiar with the Bearcat Promise Career Studio
To understand basic strategic marketing skills
To learn the basic skills of freelancing and running a small business, including general pricing and contracts
To recognize and discuss ethics and legal issues within creative practice
To learn how to work with creative partners and vendors
To understand continuing education and professional development opportunities, as well as community involvement

Lecture Topics

Introduction to Business of Creativity
Time Management for Creatives
What is Creativity?
Business Basics for Creatives
Communication for Business
Job Search and Interview Skills
Bearcat Promise Career Studio Tour
Strategic Marketing Skills
Freelancing and Small Business Basics
Partnerships and Vendor Management
Continuing Education and Development
Ethics and Legal Issues in Creative Practice
Trademarks & Licensing Guest Speaker
Negotiation and Conflict Resolution
Challenges that Face Creatives
Financial Management and Budgeting
UC Marketing and Communications Guest Speaker
Digital Marketing and Social Media

UC’s Digital Media Collaborative program offers today’s digital storytellers the opportunity to create a unique and interdisciplinary path to discover their voice, sharpen their skills, develop new talents, and build their portfolios.