Merchandising and Advertising
In a world where we are constantly filling ourselves up, we’re often left feeling empty and unfulfilled. KFC’s generosity of spirit, gives us all the realness and substance we hunger for. KFC believes the world would be a better place if there were more moments of real satisfaction that make life “so good.”
KFC American Artisan creates more moments of genuine fulfillment for the way we live today—perfectly imperfect.
Five Platforms of KFC American Artisan
Value
In a world where there are more and more pressures on the budget, there u0003are less and less u0003opportunities to treat myself everyday.
Family Meals
In a world where family and friends are becoming more and more separated, there are less and less opportunities to bond.
Big Night In
In a world where we are more ‘connected’ than ever before, there u0003are less and less opportunities for sharing something real with friends.
Workday Lunch
In a world where lunch u0003is more and u0003more downsized and down graded, u0003there’s less and u0003less real satisfaction.
Snacking
In a world where there are more and more ‘crappy’ snacking options, there are less and less snacks that give you real satisfaction on the go.
Workday Lunch Toasted Twister
