Senior Brand Identity Manager
During my thirteen year tenure with the leading Omnicom brand consultancy, I led packaging and holistic branding efforts on a number of global brands, including; Charmin Bathroom Tissue, Iams and Eukanuba Pet Foods, Dawn Dish Liquid, Bounce Fabric Softener, Lowe’s Home Improvement Proprietary Brands (Private Label), and AT&T. Worked with cross-functional, multi-agency and client project teams, managing resources and directing agency reports to ensure initiative success across consumer touch points. Supported business development efforts through relationship building, ongoing research, marketing material creation and active involvement in pitch presentations.
- Definition of brand positioning, character and style
- Creation of brand and visual identity guidelines
- Design direction from concept through execution
- Client and vendor relationship management
- Created the Packaging Complexity Ranking™
- Developed the Package QualiCost Grading System™
- Offshore Supply Chain Development