Brand Experience Rating™

Brand perception can be difficult to navigate within fast casual restaurants, quick service restaurants and other multi-unit retailers. The Brand Experience Rating™ is one method to define and gauge the effectiveness of a brand experience.

  • This system includes the location environment and social media indices, as well as other specific areas of interest.
  • The system may be scaled to include varied levels of qualitative and quantitative research.

Social Media Index
Crowd sourced Information from Zomato, Yelp, and Facebook is used to create a composite social media index.

Location Index
Location index is created from qualitative and observational data, collected from our consumer panel.

  • Criteria
  • Quality
  • Value
  • Atmosphere
  • Personalization
  • Memorable
  • Service
  • Merchandising
  • Authenticity
  • Local
  • Theater
  • Uniqueness
  • Overall Experience