Workshop objectives within the branding community are often focused on generating breakthrough ideas, innovative product development and the creation of directional themes for a variety of brand or design initiatives. Visual and verbal cues, as well as potential communication touchpoints may be developed against each theme. Specific goals may be to generate awareness for the brand or retail category, as well as the development of programs to increase the trial, and drive purchase.
Cross-functional teams are leveraged to provide creative vision, grounded in actionable solutions. A background in academics provides for specific learning outcomes—detailed at the start—a project success.