Oral Care

Brand Innovation and Product Development

Livewell Collaborative is an innovative, leading edge model for corporations and universities, specializing in research and development for the 50+ market. Located at the University of Cincinnati and serving a wide variety of corporations, the collaborative’s mission is to develop products and services that delight the 50+ consumer. Expanding on P&G’s “Connect and Develop” concept, Livewell was formed as a response to meet the growing market opportunity of America’s aging population.
Specific project research and concepts are confidential from the Procter & Gamble sponsored Livewell Collaborative Studio, Winter 2011. Additional process background on the trans-disciplinary approach of this studio is available at Livewell Collaborative.