Consumer Research

Selected projects are presented as examples of varied methods of research and gaining insight from the varied perspectives of different people.

Ethnographic and Collaborative Methods

  • In-person and Internet Survey
  • Direct Observation
  • Focus Groups
  • In-store Shop-a-longs
  • In-home Interviews
  • Co-creation Work Sessions
  • QuickPolls™
  • Overall Visual Analysis

Aesthetic and Technical Audit and Analysis