Selected projects are presented as examples of varied methods of research and gaining insight from the varied perspectives of different people.
- Retail Insight
- What Is Authenticity?
- Charting a Course for Success
- Fresca Rebranding
- University of Cincinnati Mobile App
Ethnographic and Collaborative Methods
- In-person and Internet Survey
- Direct Observation
- Focus Groups
- In-store Shop-a-longs
- In-home Interviews
- Co-creation Work Sessions
- Overall Visual Analysis