As Senior Brand Identity Manager at leading Omnicom brand consultancy Interbrand, I led the graphic design efforts to update over 400 branded installations in Procter & Gamble’s Family Care facility in Cincinnati, Ohio. Corporate aesthetic equities were balanced with those of Puffs, Charmin and Bounty brands.
P&G Family Care updated its office environment to create a more inspiring workplace for its employees. Working with agency partners, Interbrand helped to ensure that the design elements supported the positioning of the Family Care brands, adhered to the standards set by P&G’s corporate branding guidelines and correctly positioned the Global Business Unit (GBU) to employees, consumers and customers.
- Copy was written for all design elements to enhance visual assets
- New imagery was developed for the Family Care East displays
- Existing artwork was repurposed