Brand Positioning and Essence Workshop
Headquartered in Louisville, for over 35 years JAVS has been the global leader in digital recording solutions. Their products are integrated in over 6,000 courtrooms throughout the United States and eleven countries spread over four continents, including Mexico, South Africa, Namibia, Tanzania, Kenya, Tasmania, Malaysia, and Canada.
JAVS brand stakeholders came together with Scoppechio to develop inputs for the development of JAVS’ brand positioning, character, and expression. The workshop was successful and provided the foundation to promote JAVS in the eyes of their
Themes were created through collaborative discussion and exercises relating to the JAVS audience, the brand positioning, character and overall tonality.
This summary captures key themes and outcomes from the workshop that will be used in defining the brand identity through completion of the project.
Research Review and Competitive Discussion
- Activities & Deliverables
JAVS Vision and Business Growth Objectives
What have we learned
- Business trends and landscape
- Who is the customer? (Stakeholder map and personas)
- How and what they need
Role of marketing
- JAVS Brand
- Marketing vs. sales – B2B model
- Audit of digital assets and marketing materials
What Business Are We In?
Creative exercise followed by brainstorming session
- We create and support AV recordings
- Enabler of due process
- Preserving the record
- Piece of mind
- Capturing record/event with out subjectivity
- Promoting truth and accuracy
- Assisting the courts
- Fellow protectors of the integrity of the record
- Accountability through transparency
- Truth and justice facilitation
- Pure first time capture
- Elevating efficiencies (time, money, HR vs. tech)
- Access at all levels
- Partnering with the courts, providing innovative technology solutions, helping better protect the record
- Custom solutions
- Minimum standard of care
- Indisputable consistency
Value • Innovation • Partnership
Points of Difference
- 30 Years Experience
- On-site Service Fully-Integrated
- Specifically Designed For Courts
Points of Parity
- Modern Technology
- Customized Solutions
- Wide Range of Products
Target Consumer Personas
Brand Positioning Statement and Taglines
JAVS promotes accuracy and efficiency through AV recording solutions, guaranteeing the preservation of the record for tomorrow’s court system.
- JAVS. The fail-safe solution to preserve the record.
- Accuracy. Efficiency. Reliable. In Every Case.
- JAVSecure™. Preserving the record at its purest.
- Pioneering Tomorrow’s Justice System.
- Building Foundations for the Future.
- Serving Those Who Serve Justice.