Critiquing Creative Can Be Hard…

Make It Easy with a Tool for Constructive Critique

Creative Dreams™ can be used to gauge opinions on aesthetic work, giving reaction and constructive direction to each concept.

Ask yourself, “how does this creative measure up?” by using the following criteria…

Distinctive: Having a special quality, message or style; notable within competitive set.

Relevant: Connected with a specific consumer need; pertinent to the audience.

Emotive: Able to arouse intense feeling; touches the audience.

Actionable: Ready to go or be put into action; ready for use.

Memorable: Worth remembering; notable; easily remembered.

Scalable: Capable of being scaled across media and consumer touchpoints.