Scoppechio and Teri Studios partnered to help define overall trends and provide potential direction for KFC creative photography.
This audit investigates changes with the tools used to create photography, as well as changing public perceptions. It researches the use of candid photography, the influences of social media, and describes basic photographic principles. Finally, the work explores specific applications for KFC. The purpose of this work is not only examine current photography, but to create a platform for discussion, as well as direction for the future of photography at KFC.