Brand perception can be difficult to navigate within fast casual restaurants, quick service restaurants and other multi-unit retailers. The Brand Experience Rating™ is one method to define and gauge the effectiveness of a brand experience.
- This system includes the location environment and social media indices, as well as other specific areas of interest.
- The system may be scaled to include varied levels of qualitative and quantitative research.
Location index is created from qualitative and observational data, collected from our consumer panel.
- Overall Experience