Branding

What is Branding? Let me first state, that I love brands. Perhaps it was a fascination with the packages I saw during trips to the grocery store as a youngster, or the rise of the graphic t-shirt as an advertising medium for a local pizzeria or an avid interest in Barker's Beauties and the Showcase Showdown on the Price is Right. Whatever drove my initial interest in brands and branding, I have continued to promote the idea that brands make emotive connections—driving awareness, relevancy and value for companies, products and people. Brands help tell a story. Much of what has bee...
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DAAP Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in DAAP's Reed Gallery. Paired with the exhibit will be a Feb. 3 symposium also examining the impact of Deskey's design leadership. Titled "The Unconstrained Mind, Examined," the symposium will run from 6-8 p.m., Thursday, Feb. 3, 2011, in Room 5401, DAAP. Panels speakers will include: Craig Vogel, DAAP associate dean, who will discuss "Deskey: An Iconic Figure in the Golden Age of Design." Matt Carcieri, Procter & Gamble associate director o...
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Green Salon and Resource Fair

AIGA Cincinnati’s first Green Salon provided an exciting opportunity for Cincinnati-area designers to share ideas, learn and discuss trends in design through the innovation of sustainable practices. Moderated by Marc Alt of the Center for Sustainable Design in New York, the panel provided varied business and design perspectives and fielded questions (more…)
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