Director of Brand Strategy
Brand Champion of RGI—built upon the foundation of RGI’s retail experience balanced with an emphasis on brand business. Created and activated brand strategy for consumers, shoppers and the trade—with messaging and tactics relevant to each.
- Created new business strategy, materials and led presentations
- Leveraged existing and developed new industry contacts
- Consumer and shopper insight, survey and research
- Development of branding and promotion innovation workshops
- Led UC MS-Marketing graduate student Capstone project
- Established StoreVenture™ in-store perspectives
- Created Quickpolls™ consumer and shopper knowledge